TRUSTED MEDIA
With hundreds of years of heritage and at the forefront of innovative digital news, our publishers and news sites understand what makes a story and what content engages readers. We don’t just provide our audiences with news, we also engage with them on community and national issues, using our platforms to enable change and calls to action. Our readers rightly trust us and our journalism and that trust transfers to more effective advertising campaigns for our partners, with 81% of users agreeing that they inherently trust the advertising and brands across our sites*
*Source: Comscore’s Genesis Project; comparing opinions on trust across Local news brands vs national news brands, social media sites, and portals.
“The Stamford Mercury is the UK’s oldest continuously printed newspaper still in print, first printed in 1712 it has always been central to East England news. When we first went digital in 1999 our readers followed and continue to read us in their droves as we provide them with the same quality journalism we always have but now at a higher speed and with greater opportunities for our readers to contribute and engage with our stories”
Edward Iliffe of Iliffe media
Local Media as a platform for action. Our readers rightly trust us and our journalism. Below are just some examples of how local media acts as a platform for action within the local communities they serve.
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