We are committed to helping clients and their agencies think geographically about digital media planning and execution, and simplifying ad localisation across multiple geographies – we call it mass localisation. Accordingly, we are also experts in geo-demographic analysis and planning insight with an extensive array of tools that assist in driving footfall for businesses. Given the chance, we can probably tell you things you didn’t know about your business or client from this perspective.

All 1XL sites are equipped with industry leading contextual targeting capability. This helps ensure your ad will be placed in the most suitable and natural environment possible, reaching users in a mindset where they are most likely to engage with your message. Alongside being able to target outside of the conventional verticals, content targeting provides media transparency: it allows you to know the inventory you’re buying by permitting you to choose content specific impressions within our inventory.

We collate granular, deterministic data for campaign targeting through our always on audience surveys. Whether it’s utilising the data from our current surveys (including demographic, business, travel, retail and property panels), or working with us to run bespoke surveys tailored to your campaigns, this method of targeting is an excellent way of ensuring we can identify even the most niche target audience at scale.